ESPN’s Layoffs Reveal a Familiar Media Strategy: Invest in Stars, Cut the Middle
ESPN signing Tim Tebow to a new multi-year deal while cutting dozens of jobs elsewhere isn’t a contradiction. It reveals the mechanism: media companies now prioritize audience capture over institutional depth. The network announced this week that Tebow will remain with SEC Network’s SEC Nation and ESPN’s College Football Playoff coverage under a new long-term contract. Executives…
