Lululemon’s Great Wall Drum Wasn’t a Knowledge Gap. It Was an Authority Gap.
The brand says it lacked the expertise to catch the mistake. The 2,000-person production chain that built the event says otherwise. Lululemon staged a 2,000-guest yoga festival at the Huanghuacheng Water Great Wall outside Beijing on May 30, with Chinese actor Zhu Yilong performing alongside a drum troupe in front of a crowd laid out…
