OpenTable and Visa are expanding their dining partnership across North America, extending the Visa Dining Collection in Mexico and Canada while increasing the number of exclusive restaurant events available to cardholders in the U.S.
Under a new multi-year agreement, eligible Visa cardholders will continue to receive access to sought-after restaurant reservations in cities including Mexico City, Monterrey, Los Cabos, Cancun, Toronto, Montreal, Vancouver and Calgary. The program includes Michelin-starred restaurants as well as local destinations, with additional restaurants expected to join.
The companies are also broadening access to special dining experiences. Eligible Visa Infinite cardholders traveling to Mexico or Canada will be able to book held tables and exclusive events through the Visa Dining Collection, while those visiting the U.S. will continue to have access to special event programming.
The partnership is moving beyond reservations
The U.S. events program will now continue through 2029 after OpenTable and Visa said more than 80 custom dining events were held during the past two years, with most selling out. Those have included chef collaborations and after-hours dining experiences designed to offer something beyond a standard reservation.
OpenTable also cited survey data showing that 48% of Americans said they were more likely to dine at a restaurant when it was hosting a pop-up, collaboration or other special experience. The survey was conducted in September 2025 among 1,527 U.S. respondents, so it should be treated as company-supplied market research rather than an independent measure of current dining behavior.
Dining access is becoming another cardholder perk
The expansion reflects a broader shift in premium credit-card competition. Travel points and airport lounges remain important, but issuers are increasingly using restaurant access, event tickets and experiences to differentiate higher-end cards.
For OpenTable, the partnership also gives restaurants another way to fill seats and attract high-spending diners. The company says its Visa partnership has already helped restaurants fill millions of seats, though that figure comes from OpenTable itself and was not independently verified in the announcement.
The practical takeaway is straightforward: for eligible Visa cardholders, the value proposition is becoming less about earning rewards after a meal and more about getting access to reservations and dining experiences that may otherwise be difficult to secure.