Proteinmaxxing Left the Gym. Now L.A. Restaurants Are Paying for It.
Customers are ordering double and triple portions of chicken, steak and eggs. For small restaurants, a body-optimization trend has become a supply-chain and margin problem. At Fountain Grains & Greens in East Hollywood, customers increasingly arrive with a number in mind. Some are trying to reach 100 grams of protein a day. Others want nearly…