Adidas Didn’t Just Win the World Cup Kit Battle. It Exposed Where Nike’s Turnaround Has a Hole.
Today, Spain and Argentina will play the 2026 FIFA World Cup final, and Adidas will dress both of them. Nike, which sponsors 12 of the 48 teams in this tournament — one more than Adidas’s 14, and nearly double what it had in 2022 — will not have a single kit on the pitch when…